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Walden MMHA6999 week 3 Assignment 1-SWOT Analysis
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Walden MMHA6999 week 3 Assignment 1-SWOT Analysis: Assignment 1: SWOT Analysis
The SWOT analysis is a major component of the strategic
planning process. It provides leadership with an evaluation of organizational
performance in relation to competitors and external forces. This evaluation
helps leaders capitalize on organizational strengths and improve its weaknesses
in order to differentiate itself from competitors. For this Assignment, you
conduct a SWOT analysis for a health care organization.
To prepare:
· Review the
Jasper Gardens Nursing Home case study in this week’s Learning Resources.
· Analyze
strengths of the organization. Consider the following questions:
o What does this
organization do particularly well? Does it have a specific and recognized
niche?
o What resources
does the organization have that might set it apart from its competition or
position it for future growth?
o What does the
market perceive as strengths of the organization?
o What financial
considerations are relevant to its strengths?
· Analyze
weaknesses of the organization. Consider the following questions:
o What needs
improvement within the organization?
o What resource
deficits might impact this organization?
o What does the
market perceive as weaknesses of the organization?
o What financial
considerations are relevant to weaknesses?
· Analyze
opportunities of the organization. Consider the following questions:
o With strengths
and weaknesses in mind, what opportunities are available to this organization?
o Are there current
trends that might translate into opportunities?
· Analyze
threats to the organization. Consider the following questions:
o What competitive
threats exist for the organization?
o Do insufficient
or outdated resources hamper the organization?
o Are there any
current trends that might translate into threats?
o Do any market,
regulatory, and/or legal issues present threats?
Note: Your Assignment should show effective application of
triangulation of content and resources in your conclusion and recommendations.
The Assignment
Using the SWOT Analysis Template provided in this week’s
Learning Resources, complete a 1-page SWOT analysis matrix. The matrix should
include a bulleted list of strengths, weaknesses, opportunities, and threats
for Jasper Gardens Nursing Home. Synthesize the information you have gathered
from your analysis so that each bullet point clearly represents the most
significant considerations within each category. While this is a 1-page
document that might appear to be simple, each point must be the result of deep
and critical thinking.
Note: Your Assignment must be written in standard edited
English. Be sure to support your work with specific citations from this week’s
Learning Resources and additional scholarly sources. Be sure to follow APA
guidelines for your citations, title page, and reference page. Your matrix,
however, does not need to follow APA formatting. Refer to the Essential Guide
to APA Style for Walden Students to ensure that your in-text citations and
reference list are correct. See the Week 3 Assignment Rubric for additional
requirements related to research and scholarly writing.
Learning Resources
Note: To access this week’s required library resources,
please click on the link to the Course Readings List, found in the Course
Materials section of your Syllabus.
Required Readings
Walston, S. L. (2014). Strategic healthcare management:
Planning and execution. Chicago, IL: Health Administration Press.
Chapter 7, “The External Environment and Its Relationship to
Strategy” (pp. 141–168)
Chapter 8, “The Internal Environment and Strategy” (pp.
169–200)
Chapter 15, “Implementing, Monitoring, and Evaluating
Strategy” (pp. 326–334)
Wayland, M. S., & McDonald, W. G. (2016). Strategic
analysis for healthcare: Concepts and practical applications. Chicago, IL:
Health Administration Press.
Chapter 3, “Research and Competitive Analysis” (pp. 11–15)
Chapter 5, “Strategic Industry Map” (pp. 29–30)
Chapter 9, “SWOT: External Opportunities and Threats” (pp.
59–62)
Chapter 10, “External Factor Evaluation” (pp. 65–68)
Chapter 17, “SWOT: Internal Strengths and Weaknesses” (pp.
115–116)
Chapter 18, “Internal Factor Evaluation” (pp. 119–121)
Behrouzi, F., Shaharoun, A. M., & Ma’aram, A. (2014).
Applications of the balanced scorecard for strategic management and performance
measurement in the health sector. Australian Health Review, 38(2), 208–217.
Note: Retrieved from Walden Library databases.
Kim, H.-S., Kim, Y.-H., Woo, J.-S., & Hyun, S.-J.
(2015). An analysis of organizational performance based on hospital
specialization level and strategy type. PLoS One, 10(7).
Note: Retrieved from Walden Library databases.
Sadeghifar, J., Jafari, M., Tofighi, S., Ravaghi, H., &
Maleki, M. R. (2014). Strategic planning, implementation, and evaluation
processes in hospital systems: A survey from Iran. Global Journal of Health
Science, 7(2), 56–65. Retrieved from http://www.ccsenet.org/journal/index.php/gjhs/article/view/38626/22539.
U.S. Department of Health and Human Services, Office of
Disease Prevention and Health Promotion. (2016b). Search the data. Retrieved
from http://www.healthypeople.gov/2020/data-search/Search-the-Data
Valaitis, R. F., Hanning, R. M., & Herrmann, I. S.
(2014). Programme coordinators’ perceptions of strengths, weaknesses,
opportunities and threats associated with school nutrition programmes. Public
Health Nutrition, 17(6), 1245–1254.
Note: Retrieved from Walden Library databases.
Case Study: Jasper Gardens Nursing Home (PDF)
The Middleboro casebook : healthcare strategy and operations
by Seidel, L and Lewis, J. Copyright 2014 by Health Administration Press.
Reprinted by permission of Health Administration Press via the Copyright
Clearance Center.
Note: You will use this case study to complete the Final
Project.
Document: SWOT Analysis Template (Word document)
Required Media
Assist Knowledge Development (Producer). (2014). SWOT
analysis [Video file]. Retrieved from
Note: The approximate length of this media piece is 5
minutes.
Laureate Education (Producer). (2016g). SWOT analysis [Interactive
media]. Baltimore, MD: Author.
Laureate Education (Producer). (2016d). Strategic planning
and implementation: Monitoring and evaluation [Video file]. Baltimore, MD:
Author.
Assignment 1: SWOT Analysis
The SWOT analysis is a major component of the strategic
planning process. It provides leadership with an evaluation of organizational
performance in relation to competitors and external forces. This evaluation
helps leaders capitalize on organizational strengths and improve its weaknesses
in order to differentiate itself from competitors. For this Assignment, you
conduct a SWOT analysis for a health care organization.
To prepare:
· Review the
Jasper Gardens Nursing Home case study in this week’s Learning Resources.
· Analyze
strengths of the organization. Consider the following questions:
o What does this
organization do particularly well? Does it have a specific and recognized
niche?
o What resources
does the organization have that might set it apart from its competition or
position it for future growth?
o What does the
market perceive as strengths of the organization?
o What financial
considerations are relevant to its strengths?
· Analyze
weaknesses of the organization. Consider the following questions:
o What needs
improvement within the organization?
o What resource
deficits might impact this organization?
o What does the
market perceive as weaknesses of the organization?
o What financial
considerations are relevant to weaknesses?
· Analyze
opportunities of the organization. Consider the following questions:
o With strengths
and weaknesses in mind, what opportunities are available to this organization?
o Are there current
trends that might translate into opportunities?
· Analyze
threats to the organization. Consider the following questions:
o What competitive
threats exist for the organization?
o Do insufficient
or outdated resources hamper the organization?
o Are there any
current trends that might translate into threats?
o Do any market,
regulatory, and/or legal issues present threats?
Note: Your Assignment should show effective application of
triangulation of content and resources in your conclusion and recommendations.
The Assignment
Using the SWOT Analysis Template provided in this week’s
Learning Resources, complete a 1-page SWOT analysis matrix. The matrix should
include a bulleted list of strengths, weaknesses, opportunities, and threats
for Jasper Gardens Nursing Home. Synthesize the information you have gathered
from your analysis so that each bullet point clearly represents the most
significant considerations within each category. While this is a 1-page
document that might appear to be simple, each point must be the result of deep
and critical thinking.
Note: Your Assignment must be written in standard edited
English. Be sure to support your work with specific citations from this week’s
Learning Resources and additional scholarly sources. Be sure to follow APA
guidelines for your citations, title page, and reference page. Your matrix,
however, does not need to follow APA formatting. Refer to the Essential Guide
to APA Style for Walden Students to ensure that your in-text citations and
reference list are correct. See the Week 3 Assignment Rubric for additional
requirements related to research and scholarly writing.
Learning Resources
Note: To access this week’s required library resources,
please click on the link to the Course Readings List, found in the Course
Materials section of your Syllabus.
Required Readings
Walston, S. L. (2014). Strategic healthcare management:
Planning and execution. Chicago, IL: Health Administration Press.
Chapter 7, “The External Environment and Its Relationship to
Strategy” (pp. 141–168)
Chapter 8, “The Internal Environment and Strategy” (pp.
169–200)
Chapter 15, “Implementing, Monitoring, and Evaluating
Strategy” (pp. 326–334)
Wayland, M. S., & McDonald, W. G. (2016). Strategic
analysis for healthcare: Concepts and practical applications. Chicago, IL:
Health Administration Press.
Chapter 3, “Research and Competitive Analysis” (pp. 11–15)
Chapter 5, “Strategic Industry Map” (pp. 29–30)
Chapter 9, “SWOT: External Opportunities and Threats” (pp.
59–62)
Chapter 10, “External Factor Evaluation” (pp. 65–68)
Chapter 17, “SWOT: Internal Strengths and Weaknesses” (pp.
115–116)
Chapter 18, “Internal Factor Evaluation” (pp. 119–121)
Behrouzi, F., Shaharoun, A. M., & Ma’aram, A. (2014).
Applications of the balanced scorecard for strategic management and performance
measurement in the health sector. Australian Health Review, 38(2), 208–217.
Note: Retrieved from Walden Library databases.
Kim, H.-S., Kim, Y.-H., Woo, J.-S., & Hyun, S.-J.
(2015). An analysis of organizational performance based on hospital
specialization level and strategy type. PLoS One, 10(7).
Note: Retrieved from Walden Library databases.
Sadeghifar, J., Jafari, M., Tofighi, S., Ravaghi, H., &
Maleki, M. R. (2014). Strategic planning, implementation, and evaluation
processes in hospital systems: A survey from Iran. Global Journal of Health
Science, 7(2), 56–65. Retrieved from http://www.ccsenet.org/journal/index.php/gjhs/article/view/38626/22539.
U.S. Department of Health and Human Services, Office of
Disease Prevention and Health Promotion. (2016b). Search the data. Retrieved
from http://www.healthypeople.gov/2020/data-search/Search-the-Data
Valaitis, R. F., Hanning, R. M., & Herrmann, I. S.
(2014). Programme coordinators’ perceptions of strengths, weaknesses,
opportunities and threats associated with school nutrition programmes. Public
Health Nutrition, 17(6), 1245–1254.
Note: Retrieved from Walden Library databases.
Case Study: Jasper Gardens Nursing Home (PDF)
The Middleboro casebook : healthcare strategy and operations
by Seidel, L and Lewis, J. Copyright 2014 by Health Administration Press.
Reprinted by permission of Health Administration Press via the Copyright
Clearance Center.
Note: You will use this case study to complete the Final
Project.
Document: SWOT Analysis Template (Word document)
Required Media
Assist Knowledge Development (Producer). (2014). SWOT
analysis [Video file]. Retrieved from
Note: The approximate length of this media piece is 5
minutes.
Laureate Education (Producer). (2016g). SWOT analysis [Interactive
media]. Baltimore, MD: Author.
Laureate Education (Producer). (2016d). Strategic planning
and implementation: Monitoring and evaluation [Video file]. Baltimore, MD:
Author.
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