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Service Innovation In Value Proposition
Service Innovation In Value Proposition.
Theory – Service Innovation In Value Proposition
A Firms Development Of Practices in their Services
Service Innovation is used by service dominant firms to provide value
Value creation
1) Independent
2) Together with customer
Neuromonics
Developed a Service Innovation by having patients listen to songs produced in their patented software device
Conducting thearaphy in 6-8 months process
Attracted US Military
- US dod funded Neuromonics
- Conduct Clinical Trials on Returning Soldiers
- Dominance In USA Market
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