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MKT 270 Week 4 Assignment | southern-new-hampshire-university
MKT 270 Week 4 Assignment | southern-new-hampshire-university.
Midterm Exam
In this assignment, you will demonstrate your mastery of the following course outcomes:
MKT-270-01: Identify and explain the common basic terminology used in professional sales
- MKT-270-02: Describe the role of sales in everyday life and within an organization
- MKT-270-03: Demonstrate a basic understanding of the characteristics and skills of a successful sales professional·
Address the following in your submission:
- Identify and explain the common basic terminology used in professional sales. [MKT-270-01]
- Explain the importance of FAB. Create a FAB chart of 10 characteristics of your favorite product.
- Describe what each of the four key characteristics of a brand has to do with selling
- Explain how key performance indicators (KPIs) help gauge the productivity of each salesperson
- Describe the role of sales in everyday life and within an organization. [MKT-270-02]
You are a new sales representative for your favorite product, and you are attempting to fill your pipeline with sales leads.
- Describe the benefits of three prospecting sources.
- Describe how the sales funnel applies to qualifying and prioritizing prospects.
- Describe customer relationship management (CRM) system and provide an example of how it is used by a professional salesperson.
- Demonstrate a basic understanding of the characteristics and skills of a successful sales professional. [MKT-270-03]
- Describe at least three characteristics of a good salesperson. Explain which you have now and which, if any, must be developed.
- Describe consultative selling and explain how it is different from transactional selling.
- Discuss the sentence, “Salespeople are communicators, not manipulators.” Explain what it means and why it’s important to know in sales
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Instructions |
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Complete the midterm exam. Refer to the Midterm Exam and Rubric document for directions and evaluation criteria. Submit your completed exam here. |
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